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Gore Bench 1171The Center won an Academy of Interactive and Visual Arts (AIVA) 2020 Communicator Award for the “Kinship Care: Loved Ones Stepping In When Children Need Them Most” campaign. “Kinship Care” received a Communicator Award of Distinction in the category of Integrated Campaign--Social Responsibility.

The Instructional Design and Production team partnered with the South Carolina Department of Social Services to craft the campaign, which raises community awareness about the kinship care program. Kinship care provides resources and support to relatives and family friends who step in to care for children when parents are unable to. The marketing materials developed include a poster, brochures, informational and promotional videos for DSS’s website and social media pages, as well as social media image posts. Samples of the work can be viewed here.

The Communicator Awards promote “big ideas in marketing and communications” by recognizing “work that transcends innovation and craft.” The international awards program receives over 6,000 entries each year, and entries are judged by top-tier professionals from media, communications, advertising, and creative and marketing firms. The Award of Distinction honors “Kinship Care” as a project “that exceeds industry standards in quality and achievement.”

The Instructional Design and Production team greatly enjoyed working on this project and is honored to have received this award.