insight telly awards 250x250The highly competitive Telly Awards recognize excellence in video and television across the nation. For the Center, it’s a special honor to receive awards for creating video that embodies our work’s purpose and meaning. The four winning projects were created to strengthen community connections around child welfare: a short documentary called “Come to Know the Catawba” and three recruitment spots for foster youth advocacy programs called Go Out and Live Life (GOALL) and Youth Voice.

“Come to Know the Catawba”
“Come to Know the Catawba” was created to educate our state’s entire child welfare community about the culture and importance of the Catawba Indian Nation, South Carolina’s only federally recognized Indian tribe. This video actually won two awards: A bronze Telly Award and a bronze People’s Telly Award, which is chosen by the media community.

The video was part of a multimodal training on the Indian Child Welfare Act, a federal law enacted to preserve Native American culture and families. “This law is important,” says Claire Houle, the project writer. “But the law comes alive to a child welfare worker when they come to see the Catawba as South Carolinians. By hearing Catawba stories and their hopes for the future, child welfare workers will see the heart of why the law is important.”

Media Developer Ginger Cassell also found great meaning in the project: “Working on the Catawba Indian reservation, going back in time and learning the history was an honor.” The tribe, led by Chief Bill Harris, was an outstanding partner during production and the Center values this new relationship. You can watch the video here.

Foster Youth Recruitment Campaign Videos
Also honored were three recruitment videos for Go Out and Live Life (GOALL) and Youth Voice, created to engage foster youth in the state-wide advocacy programs to improve foster care in our state. Each video won a bronze Telly.

GOALL and Youth Voice are advocacy groups made up of youth with foster care experience who offer their unique understanding to improve the system. The programs offer leadership and advocacy training to these young people, a number of whom appeared in the videos. For Ginger Cassell, “It was great working with the foster youth to create this recruitment series from the ground up. GOALL is an amazing program – we had a lot of fun creating an engaging appeal for foster youth to join this organization.” You can see the GOALL and Youth Voice videos here, and here.

High Quality Means Better Learning
Beck Sullivan, Senior Program Manager of the Instructional Design and Production team, firmly believes that high quality video is crucial to learner investment in their training. “Quality makes a difference for the learner, and we're committed to making the most of the resources we have to create quality,” she says. “We were asked to explain a culture in the Catawba project. The quality of the production gets a learner invested.” Cassell believes that “It’s our job to invent, create and tell stories.” Houle agrees: “It’s often through story that people connect new ideas to their own experience. That’s what creates change. So when we’re asked to tell someone’s story, that’s a pretty big responsibility.”

The Center is dedicated to making production choices to help our clients get the highest quality production no matter what their budget. “Careful decisions are key,” declares Sullivan. So much is possible when creativity, talent and careful planning meet. The Telly Awards are a confirmation that our efforts are worth it for our clients and those they serve.